Branding Identify & Visual Standards

College Logos

An official logo should be used on all college marketing advertising, communications, visual presentations, and other materials that represent the college to external audiences.

Color Palette and Patterns

KCTCS Blue and KCTCS Gold are the colors identified with our system. Blue is the color of wisdom and integrity. Gold is the color of happiness. Together they create a feeling of hope and lend themselves to dynamic design.

Go to the KCTCS Color Palette and Patterns for more information.

Fonts section

The typography you choose assists in communicating our brand identity. These fonts were chosen for their expression of our brand characteristics; they are encouraging, hopeful and accessible.

Go to the KCTCS Approved Fonts for more information.

Photos

Approved Jefferson Community & Technical College photos for use in marketing campaigns and website.

Download (ZIP)

PowerPoint Templates

Approved PowerPoint templates are shown below. PowerPoint templates should include the approved college or system logo and colors from the approved color palette.

Century Gothic is the preferred font for PowerPoint.

Download (ZIP)

Jefferson Seal section

The seal is reserved for use on official and ceremonial college documents, such as diplomas. It is not required or appropriate to use as a logo or on marketing materials, signage or publications.

The Jefferson seal is a restricted use please email jf-marketing@kctcs.edu to request.

Stationary

Letterheads, envelopes and business cards are available to Jefferson faculty/staff through Xerox.

Electronic Letterheads are available to Jefferson faculty/staff and can be requested through jf-marketing@kctcs.edu

Workforce Solutions

The Workforce Solutions logo should be prominently placed on all Workforce Solutions documents, business materials. We recommend using the color execution whenever possible.