About

Strategic Enrollment Management Plan 2023-2027

Overall Enrollment Goals
Academic Year	Enrollment Goal
Baseline	16,094
2023	16,496
2024	16,908
2025	17,248
2026	17,593
2027	17,945

Jefferson Community and Technical College is one of 16 colleges forming the Kentucky Community and Technical College System. A public, comprehensive, postsecondary institution, Jefferson enrolls about 12,000 students a semester in academic and technical programs.

Jefferson has six campuses: three in Jefferson County and one each in Bullitt, Carroll, and Shelby counties. It also offers an extensive program of classes at high schools, UPS, and online.

Students choose Jefferson to complete the first two years of a bachelor’s degree before transferring or to complete programs leading to specific careers. Jefferson’s students benefit from small classes, an extensive academic support system, and convenient locations.

The college also offers affordable tuition as well as comprehensive financial aid packages and scholarships.

In addition to traditional college programs, Jefferson provides customized education and training programs for business and industry through its Workforce Solutions division.

Marketing and Recruitment

Key Enrollment Indicators, Goals, and Strategies to support KCTCS and Jefferson Strategic Objectives

KCTCS Strategic Objective 1.1

Grow enrollment at KCTCS institutions to meet the needs of the Commonwealth by expanding the number of learners achieving their career and lifelong learning goals.

SEM Strategies for Goal 1: Increase in first time at Jefferson enrollment

KEI: First time at Jefferson enrollees
Goal: Increase FTAJ enrollees by 3% each year.
2022 Baseline: 2,451
2027 Target: 2,841

Increase in first time at Jefferson enrollment: Annual Goals and Progress
Year	Goal	Actual
Fall 2023	2,525
Fall 2024	2,600
Fall 2025	2,678
Fall 2026	2,759
Fall 2027	2,841

Develop and implement a comprehensive communications plan to provide multiple opportunities for engagement between application and enrollment.

Steps to Complete Strategy 1 for Increasing FTAJ Enrollees
Step	Action Step Description	Timeline for Implementation	Person Responsible for Outcomes
1	Inventory current communications sent to transfer applicants prior to/or through enrollment	Begin Spring 2023	Nikolette Rost Laura Smith
2	Beta Test Financial Aid - Determine which communications are needed and when they should be communicated annually. Data in Airtable will serve as an example for all Student Services departments to replicate.	Spring 2023	Nikolette Rost Caleb Wilson
3	Develop schedule of communications for marketing, admissions and other Student Service departments through Airtable by producing a comprehensive list of student communications being sent each year.	Summer/Fall 2023	Nikolette Rost Caleb Wilson
4	Conduct audit of all communications that go to students regarding registration, payment, and financial aid for consistency, ease of understanding, and clarity once communication organization through Airtable is complete.	Summer/Fall 2023	Nikolette Rost Student Services Departments
5	Maintain/Expand academic program search ads and Google Discovery	Ongoing 2023-2027	Marketing

Jefferson Strategic Objective 1.1.2. Develop and expand the scope of marketing and outreach activities to achieve a larger pool of prospective and entering students.

(Supports KCTCS Objective 3.2 Expand recognition of the value of the KCTCS System and its Colleges. Jefferson Objectives: 3.2.1, 3.2.2, and 3.2.3)

Steps to Complete Strategy 2 for Increasing FTAJ Enrollees
Step	Action Step Description	Timeline for Implementation	Person Responsible for Outcomes
1	Establish Jefferson interactive storefront in Junior Achievement Finance Park.	Fall 2023	Marketing and Recruitment
2	Establish visible presence at annual Louisville Juneteenth Festival	Annually 2023-2027	Tamara Russell
3	Utilize existing relationships and institutional talents to reach out to international students.		Rosa Escalante
4	Sustain Spanish language orientations	Annually 2023-2027	Rosa Escalante
5	Sustain marketing in El Kentubano	Annually 2023-2027	Marketing
6	Evolve502: Establish annual open-houses, FAFSA events, etc. – inviting community to campus – etc.	Annually 2023-2027	Lindsay Driskell Claire Smith

Optimize Dual Credit enrollment

Steps to Complete Strategy 3 for Increasing FTAJ Enrollees
Step	Action Step Description	Timeline for Implementation	Person Responsible for Outcomes
1	Conduct Gap analysis of current HS pathways against current dual credit course offerings	Aug-Oct each year	AAVP and Director of Program Facilitation- DC
2	Participate in Launch- Equitable and Accelerated pathways for All initiative	Beginning Apr 2023 and ongoing	AAVP and Director of Program Facilitation- DC
3	Improve HS counselor knowledge of dual credit opportunities and processes- Annual PD day and monthly open invitation Teams meeting	Monthly	Dual Credit Office
4	Participate in HS senior DC student parent targeting messaging- Radius campaign, FAFSA, EVOLVE, First time freshman enrollment	August – July each year	Dual Credit Office and Extended campuses
5	Collaborate with Jefferson faculty, Learning Commons, Recruitment, and Marketing to increase Jefferson involvement, i.e., tutoring availability, class observations, JCTC Program college fairs, Application squads and group tours	Ongoing	Dual Credit Office and Extended Campuses
6	Participate in KCTCS DC Peer team for process improvement and best practices	Monthly	Dual Credit Office

Jefferson Objective 2.1.2 Expand enrollment in programs that lead to high-demand and high-wage career opportunities

Steps to Complete Strategy 4 for Increasing FTAJ Enrollees
Step	Action Step Description	Timeline for Implementation	Person Responsible for Outcomes
	Implement Jefferson Strategic Objective 1.2.3 (career pathways) Connection -Work-Based learning & Graduate Profile Include 2.2.3- advisory committees

	Implement a guided pathways model (career pathways)	Guided pathways model (Career Pathways) – 5 year process beginning January 2023 and continuing through 2028	Dr. Randall Davis Amanda Tindall
	Expand work-based learning opportunities (e.g. apprenticeships, internships/externships, UPS School to Work, Workforce Solutions)	Work-based Learning opportunities – begin Fall 2023 with intentionally planning; implementation Spring 2024	Deans, Dr. Nicole Cobb (WFS), Debbie Cotton (internships/externships)
	Include 2.2.3 (collaborate with current and emerging postsecondary partners to build – and effectively communicate – transfer pathways) which will encompass the strategies above – include advisory boards
	Complete Graduate Profile Academy	Implementation begins Fall 2023	Dr. Kara Schotter, Grant Gamble, Dr. Nicole Cobb, Dr. Brittany Inge
1	Identify academic programs for annual targeted marketing, aligned with targeted industry sectors. - Examine data at annual fall data summit	Begin Fall 2023 Each Fall by Sept. 30	Academic Deans
2	Create program specific marketing and recruitment plans.	Each Fall by Oct. 30	Marketing, Recruitment, Program Faculty
3	Bloomberg Apprenticeship Programming: Identify high wage/high demand occupations that connect secondary CTE programs to our existing technical programs. Create recruitment strategies that target high school juniors and seniors for work-based learning apprenticeship style programs.	Begin Spring 2023 *Grant funding ends Fall 2024	Dr. Nicole Cobb
4	Workforce Solutions plans: Utilize Workforce Enrollment Specialist and other recruiting strategies (Element 451/ Linked In employer outreach) to recruit 12 students per CDL cohort- 10 per year. Utilize Workforce Program Manager to drive recruiting efforts to fill four utility technician cohorts per year (64 total students). Create targeted business and industry marketing outreach to recruit new employer participation in adult apprenticeship programs Continue outreach to our current employer partners with opportunities for credit classes for their employees. Continue outreach to new company partners identified through Salesforce, LinkedIn, and external networking. Host onsite campus events to develop new employer partnerships that lead to for-credit enrollment in Workforce courses. AMIT industry event with apprenticeship content discussion AMIT industry event with Leadership content focus Create new training programs with local partners. Targeted partners include but are not limited to Goodwill Industries, Family Scholar House and Kentuckiana Works.	Ongoing	Dr. Nicole Cobb
	Identify employers with tuition benefits and create recruitment/support strategies Backstory: KCTCS Workforce and Economic Development Education First Employer Initiative); internal college meeting to outline strategies in Spring 2022	Spring 2023 – Workforce Solutions onboarding initial round of employers	Workforce Solutions and Recruitment
	Jefferson Objective 2.2.1: Create informational training and marketing materials on industry and transfer partnerships and disseminate to college faculty, staff, and students	Ongoing 2023-2027	Marketing and Recruitment

Retention and Completion

Key Enrollment Indicators, Goals and Strategies

SEM Strategies for Goal 1: FYE 105 Course Success

KEI: FYE 105 Success
Goal: Students in FYE 105 will achieve an average success rate of 73% by 2027. *Pre-COVID high point: 76%
Baseline: 62% in Fall 2022 (GPA definition)
2027 Target: 75%
Responsible Party: Maria

FYE 105 Course Success: Annual Goals and Progress
Year	Goal	Actual
Fall 2023	65%
Fall 2024	68%
Fall 2025	72%
Fall 2026	73%
Fall 2027	75%

Reimagine FYE 105 to improve student success and persistence.

Steps to Complete Strategy 1 for FYE 105 Course Success
Step	Action Step Description	Timeline for Implementation	Person Responsible for Outcomes
1	Establish a FYE 105 Reimagine Team	Spring 2023	Maria Galyon Reneau Waggoner
2	Review delivery modality, GPA and withdrawal data to identify patterns	Spring 2023	Maria Galyon FYE 105 Reimagine Team
3	Analyze research among current FYE 105 students and instructors about their perceptions of what is and is not successful in the courses	Spring/Summer 2023	Maria Galyon FYE 105 Reimagine Team
4	Conduct focus groups for feedback on FYE 105 experience. (Include various modalities, success and unsuccessful)	Fall 2023	IREP Team
5	Pilot policy and/or course changes and analyze results	Fall 2023 policy Spring 2024 course	Maria Galyon FYE 105 Reimagine Team FYE 105 Teaching Team
6	Implement policy and course changes across offerings	Fall 2024	Maria Galyon FYE 105 Teaching Team
7	Analyze data to ensure that all FTAJ students are registering for FYE 105 as required	Spring 2023 (report is run every semester)	Brittany Inge Maria Galyon Amanda Tindall
8	FYE Instructor Training will emphasize relationship building and engagement based on prior data	August 2023	Maria Galyon
9	Research and pilot offering contextualized FYE classes based on student major/career groups	Fall 2023	Maria Galyon Academic Deans Career Pathways Implementation Team
10	Convene Reimagine Team to review semester success rates	end of semester through 2027	Maria Galyon

SEM Strategies for Goal 2: Overall Course Success

KEI: Overall course success for credential seeking students (A, B, C, P)
Goal: Students will achieve an overall success rate of 75% in courses overall by 2027.
Baseline: 72% (Fall 2022)
2027 Target: 75%

Overall Course Success: Annual Goals and Progress
Year	Goal	Actual
Fall 2023	72.5%
Fall 2024	73%
Fall 2025	73.5%
Fall 2026	74.5%
Fall 2027	75%

Jefferson will deliver high-quality academic support through tutoring and library resources and services and cross-college collaboration.

(Supports KCTCS Objective 1.2)

Steps to Complete Strategy 3 for Overall Course Success
Action Step Description	Timeline for Implementation	Responsible Party
Connect all Jefferson tutoring offerings* through the Learning Commons Director of Tutoring Services, to ensure equitable professional development for service providers and uniformity in data collection.	Began Fall 2022 On-going	Director of Tutoring Services
Convene all tutoring stakeholders annually for goal setting, planning, and collaboration.	Fall 2022	Director of Tutoring Services Dean of Math
Collaborate with other college functional areas to raise awareness and usage of academic support: Student Engagement, Retention Coaches, Academic Advisors incorporate tutoring. Increasing usage: Class/organization visits and workshops (starting FA 23); creating posts for marketing to post on social media (started FA 22)	Spring 2023 Convene bi-annually (at minimum)	Learning Commons Team Academic Leadership Student Affairs
Increase capacity to offer tutoring in courses where pass rates are low: BIO 137, BIO 112, and Math. Increasing coverage: Tutor wage increase + PageUp ads (started SP 23)	Ongoing	Deans and department faculty
Obtain College Reading and Learning Association (CRLA) certification	Summer 2024	Director of Tutoring Services
Increase cross-college visible support and buy-in of academic services. Faculty/staff recommending tutor applicant recs (increased coverage) Faculty/staff encouraging students to attend tutoring (increased usage) Faculty/staff letting us do class visits and workshops Upper admin/leadership: Recognizing/promoting academic support	Fall 2024	VP AVP Academic Affairs Dean of Learning Commons
Increase awareness and use of remote library resources and services.	Ongoing	Dean of the Learning Commons

SEM Strategies for Goal 3: Student-first mindset, policies, practices

KEI: Increase Fall-to-Fall Retention
Goal: Demonstrate a student-first mindset in college policies and practices that will increase credential-seeking student retention, resulting in a fall-to-fall retention rate of 58% by 2027.
Baseline: 53% (Fall 21–Fall 22)
2027 Target: 58%

Student-first mindset, policies, practices: Annual Goals and Progress
Year	Goal	Actual
Fall 2023	54%
Fall 2024	55%
Fall 2025	56%
Fall 2026	57%
Fall 2027	58%

Produce a (yearlong) course schedule informed by student enrollment patterns, designed to meet the needs of the student population and achieve optimal course capacities.

Steps to Complete Strategy 1 for Student-first mindset, policies, practices
Step	Action Step Description	Timeline for Implementation	Person Responsible for Outcomes
1	Conduct research into schools who utilize 2-year course schedules	Summer 2023	Reneau Waggoner Academic Leadership
2	Invite schools who have successfully implemented a 2-year course schedule to meet with academic leadership	Fall 2023	Academic Leadership
3	Plan and develop the 2-year course schedule	Fall 2023
4	Implement 2-year course schedule	Fall 2024
6	Maximize opportunities for flexible enrollment/multiple enrollment cycles, offer more courses in the formats that yield highest success rates.	Ongoing review of format and success data Review of Fast Path pilot (Spring 2023)	Deans and AVPs

Maintain and enhance First Year Experience programs.

Steps to Complete Strategy 3 for Student-first mindset, policies, practices
Step	Action Step Description	Timeline for Implementation	Person Responsible for Outcomes
1	Introduce and Implement Career Pathways in SOAR, Summer Bridge, and FYE 100, 105	Spring/Summer 2023	Claire Smith Kristen Robinson Maria Galyon
2	First Year Advising		College Advising Work Group
3	Assess and Update Online SOAR	Fall 2023, monitor annually	Claire Smith
4	Develop Transfer Orientation	March 2024	Cassie Poole
5	Strengthen Financial Aid Education: Develop new presentation with FA basics for students Have FA representation on SOAR, Summer Bridge, and FYE planning committees	Spring 2023 Ongoing	Lindsay Driskell

Provide programming and campus activities that foster a sense of community.

Steps to Complete Strategy 6 for Student-first mindset, policies, practices
Step	Action Step Description	Timeline for Implementation	Person Responsible for Outcomes
1	Create Office of International Student Support	Office to be established in May 2023.	Tamara Russell
2	Develop student and employee committees to acknowledge identity groups.	Created in Fall 2022. Faculty choose committees in May and Promote to staff, and students every August	Randy Davis Kara Schotter Grant Gamble Student Engagement and ODICE
3	Maintain College Wildly Important Goal focused on student success.	2022 - 2026	President 4DX Leads
4	Expand Summer Bridge opportunities for new students.	Increase to 50 in Summer 2023 Increase to 100 Summer 2025	Kristen Robinson
5	Develop and offer engagement opportunities for Evolve502 Scholars	Fall 2023 start	Elizabeth Staten
6	Establish expectations for use of a college SharePoint calendar for scheduling and communicating campus activities and events	Fall 2023 implement widely	Laura Smith Reneau Waggoner

Strengthen partnerships with community groups who can assist students with non-academic issues that are barriers to success.

Steps to Complete Strategy 7 for Student-first mindset, policies, practices
Step	Action Step Description	Timeline for Implementation	Person Responsible for Outcomes
1	Maintain and expand services offered through the HUB	Began Spring 2019 and ongoing	Tamara Russell
2	Continue partnership with TARC to remove transportation barrier for students	Annual renewal	Gary Dryden
3	Continue and grow partnership with the Center for Behavioral Health (CBH) at Spalding University to support students with mental health needs	Annual evaluation and renewal	Kimberly Duell
4	Partner with Family Scholar House to conduct benefits assessment and provide resource information	Coordinated every September	HUB and RTW staff

SEM Core Team 2022-2023

SEM Core Team 2022-2023
Title	Name
Co-Conveners	Laura Smith Reneau Waggoner
Academic Support	Jessie Newman
Advising	George Scott
Budget	Angie Henes
Dual Credit	Marlisa Austin
English Language Learners	Jillian Pearsall
Financial Aid	Lindsay Driskell
General Education	Randy Davis Erica Yahya
Access and Community Engagement	Tamara Russell
Institutional Research, Effectiveness, Planning	Sonny Hydes
Marketing	Nikolette Rost Caleb Wilson (rotate)
Member at Large	Bruce Jost
Retention	LaTashia Coward
Technical	Grant Gamble Kara Schotter
Transfer (in and out)	Cassie Poole
Workforce	Nickie Cobb