Recruiting Military Students
Division: Student Affairs
Issued: 07/05/2024
Policy
Recruiting, Marketing, and Advertising
Purpose: Creation of a policy banning the use of commissions, bonuses, or other incentive
payment programs given to employees or contractors for the purpose of securing enrollments
of Service members.
Review: The policy will be reviewed by July 1 of each year by the Jefferson Certifying Official,
Director of Transfer, Assistant Vice President of Student Affairs, and Vice President
of Student Affairs.
Policy/Procedure
- Jefferson will have policies in place compliant with program integrity requirements
consistent with the regulations issued by DOE [Department of Education] (34 C.F.R
668.71-668.75 and 668.14) related to restrictions on misrepresentation, recruitment,
and payment of incentive compensation. This applies to the educational institution
itself and its agents including their third-party lead generators, marketing firms,
or companies that own or operate the institutions. As part of efforts to eliminate
unfair, deceptive, and abusive marketing aimed at service members, educational institutions
will:
- Ban inducements, including any gratuity, favor, discount, entertainment, hospitality, loan, transportation, lodging, meals, or other item having a monetary value of more than a de minimis [defined as “an insignificant amount”] to any individual or entity, or its agents including third party lead generators or marketing firms other than salaries paid to employees or fees paid to contractors in conformity with all applicable laws for the purpose of securing enrollments of service members or obtaining access to TA funds. Educational institution sponsored scholarships or grants and tuition reductions available to military students are permissible;
- Refrain from providing any commission, bonus, or other incentive payment based directly or indirectly on securing enrollments or federal financial aid (including TA funds) to any personas or entities engaged in any student recruiting, admission activities, or making decisions regarding the award of student financial assistance;
- Refrain from high-pressure recruitment tactics engaging in same-day recruitment and registration for the purpose of securing service member enrollments.
